About Us

IREX:

04 Feb 2015

irex2

Challenge:

Open Innovation Fair aimed to bring together innovation projects in Romania, to inspire industry professionals, decision makers, entrepreneurs, the civil society and general public. The event showcased specific applications of technologies in communities and generated dialogue on how we can move from the one-off or pilot to national and EU-wide policies. The main challenge faced was to connect EU decision makers with local authorities, and together to foster national policies innovation-related. Furthermore, we needed to ensure that IREX’s event and mission were successfully promoted among high level decision makers, and handle all relevant implantation elements.

Solution:

Our expert team contributed significantly by developing an extensive strategy for approaching high level decision makers and ensuring the correct implementation of the tactics.

Results:

A huge success, the event was attended by the Vice-President of the European Commission and responsible for Digital Agenda, Neelie Kroes, and by Commissioner Dacian Ciolos, responsible for Agriculture. At national level, the event was attended by top representatives of the Romanian Government, including: the Minister of Telecommunication, the Minister of Education, State Secretaries, deputies, as well as numerous journalists. Furthermore, the event was showcased under the umbrella of the Romanian Government.