Clever Taxi vs. Bucharest City Hall – A Smart Win
Brief:
Clever Taxi urgently needed to stop the intended restrictions for e-hailing companies.
Solution:
Step 1: Policy & Public Pressure
– Shift the conversation to a national-level debate on modernizing Romania’s taxi regulations.
– Drafted position papers and arguments for the public debate.
– Held one-on-one meetings with key MPs and government officials.
Step 2: Public & Media Mobilization
– Created viral media campaigns explaining how the restrictions would hurt consumers.
– Launched an online petition on a dedicated website that gathered 30,000+ signatures in 3 days.
– Partnered with urban mobility organizations to push for fair regulations.
Step 3: Winning the Policy Fight
– Shifted the issue to Parliament, for a national-level policy discussion.
– City Hall’s regulation was rejected, and ride-hailing apps continued operating.
Results:
- Defeated the restrictive taxi regulation in Bucharest.
- Forced the government to draft a new, modernized Taxi Law.
Impact:
By combining public pressure, media strategy, and legislative lobbying, Clever Taxi transformed a local threat into a national policy shift—a win for innovation and mobility.
- Client: Clever Taxi
- Year: 2017
- Challenge: Bucharest City Council proposed a new regulation that would have severely limited ride-hailing apps, affecting thousands of drivers and passengers who relied on Clever Taxi.