About Us

1st of June: National Free Day

03 May 2018

Challenge:

Turn 1st of June, Children`s Day, into an official public holiday.

Solution:

By initiating the first public holiday dedicated to children ever voted by a Parliament in the EU, the campaign brought the niche subject of children’s emotional health to mainstream media generating over 15.3 million PR impressions.

Results:

The goal was more bigger than just a free day – it opened a discussion about the quality time parents spend with their children.