Raising Awareness on Diabetes – A Media & Policy Push
Brief:
A strategic awareness campaign was launched around World Diabetes Day to:
1. Engage policymakers and push diabetes prevention onto the political agenda.
2. Educate journalists to amplify the message in mass media.
3. Reach the public with clear, data-driven information on diabetes risks.
Results:
✔ Journalists directly engaged, turning media into a powerful awareness tool.
✔ Policymakers tested and informed, creating political momentum for better diabetes policies.
✔ Public engagement soared, reaching hundreds of thousands with educational content.
Impact:
This campaign bridged the gap between media, policymakers, and public health, turning diabetes awareness into a national conversation. 🚀
- Client: Diabetes Awareness Initiative
- Year: 2023
- Challenge: Diabetes is a growing health crisis, yet awareness and early detection remain low. Many people remain undiagnosed until serious complications develop. Policymakers, journalists, and the general public needed a wake-up call to understand the importance of early testing and prevention.